It also already has its first brand integration and advertiser in place: Gucci. Bitmoji currently has 100 million+ Android downloads), and has the backing-both institutional and financial-of numerous celebrities. Genies is being called the biggest rival for Snapchat-owned Bitmoji (Snapchat acquired Bitstrips, the maker of Bitmoji, for more than $100M in cash and stocks. It isn’t just a weird, facile exercise to humour millennials, nor is it a fad. It was reported that the company’s scientists and engineers pored over hundreds of millions of chats to formulate an algorithm that can detect more than 180 dimensions of mood changes and express human emotion through digital simulacrums. You can tap on “actions” to make your clone copy your movements, facial expressions, or even thoughts and feelings. What’s new is that this identical digital twin that is born doesn’t just look like you, it also acts like you on messaging apps. The clone isn’t final as one can go back and edit it numerous times. They can choose their skin tone, hair style, color, face shape, eye color, and head shape from what’s available to create a clone of themselves quickly and easily. Users can download the app and start the process of creating their digital selves. Group communication is possible but currently, limited to a group of six. The company then uses this to enable avatar-to-avatar communication, which can be integrated into other messaging apps such as Facebook Messenger, WhatsApp, and iMessage. More than average, goofy avatars, the startup uses AI to program the genies’ brains to match how humans feels in real life. If the original clones were ‘bitmojis’, ‘genies’ are far more advanced. Genies’ users can choose between a million customization options to make, what the company calls, digital “clones” of themselves. After its beta launch early this year (1 million downloads), Genies has now launched its reformed app which claims to use its “proprietary technology” to ensure that your digital selves mirror not just how you look-your skin tone, eye color, hair style, clothing, and other features-but also your personality, likes and dislikes. Venice, California-based Genies, whose app allows users to build a 3D cartoon of themselves, has raised a $10M venture round in November.
0 Comments
Leave a Reply. |